8 Marketing - sending THE BUSINESS CONCEPT. AVIATION & AEROSPACE AWARDS 2025 03 BIMI icons Brand Indicators for Message Identification and is an email specification that enables the display of brand logos within supporting email clients to encourage the widespread deployment of DMARC protection. BIMI, is a specification allowing for the display of brand logos next to authenticated e-mails. We have a logo set up per brand and are in the process of verifying with Google. Email sends All brand logos need to either follow section 02 with regards to Magazine programme sends - this applies to ATBCs. Use of the Award logo with the year included are to be used per the specific folder. NOTE: with the introduction of Canva and other software please make sure the logos remain unedited to support brand consistency. Newsletters Banners - special editions Example above to be included in the Newsletters when Magazine supplements are sending with and issue, created on Canva/Photoshop. Dimensions: 950 x 350px Colour format: RGB Do not • Use drop shadow Do • Add padding from the edges of the imagery Sent monthly (dependent on brand) - the Newsletters promote certain articles, current Awards and the relevant Magazine issue alongside the Editor’s letter. Newsletter inclusions are to use the same imagery as the article or a similar client provided option. Inbox display: Logo use for email banners Padding should be equal to the edges of images where possible - minimum of 20px (0.5cm) border Images need to have enough white space for the logo and be relevant to the campaign name as above, further guidance in Brand Audience section 01. Please use the Adobe Stock filter Images with Copy Space this allows an area for an Awards logo. If using Canva chose an image with a good amount of space for the logo you wish to use.
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