The Business Concept- Automotive Awards 2024 Best Automotive Industry Marketing Company 2024 Born in 2013, Oxfordshire’s Ignition Collective has spent the last decade applying its marketing skills in the highly competitive and fast-paced motor racing sector. Having established itself as a leading specialist sports marketing agency – as seen through its work with industry giants like Ford and Castrol – its team, client portfolio, and wider business have grown significantly over the past 11 years. We explore what makes this company the best in its class and a worthy winner in our Automotive Awards 2024. creative, as if they don’t, there are plenty more lining up with promises of a better return on investment. Since Ignition Collective is a sports sponsorship agency with a decade of experience in F1, it can both maximise existing sponsorships and help new sponsors deliver, ensuring that teams are able to maximise their investments. Ultimately, its ability to do this lies in the skill of its team and the strength of its internal culture. As Carrie herself comments: “Strength lies in collaboration. We support each other, offering help and encouragement to create a supportive environment where everyone feels valued. Team members listen to and appreciate each other’s ideas and contributions, fostering a culture of mutual respect.” She continues, “It’s also important we have fun. I’m proud my colleagues are empowered to bring a sense of fun and positive energy to their daily work, making Ignition Collective an engaging and rewarding place to be.” Looking ahead to the future, Formula One’s 2026 Season will see the Oracle Red Bull Racing team, as well as its sister team, run by Red Bull Ford Powertrains. These new power units not only offer increased power, but they are also fully sustainable and reduce manufacturing costs. Ignition Collective worked with both Ford and Oracle Red Bull Racing - ahead of this partnership being officially announced last February - managing related assets, events, and content creation since then. Moreover, the Castrol team have been so impressed with the work that Ignition Collective has done for its activation events for the likes of F1, WRC, and MotoGP, that it has asked for support on its football event activation with Tottenham Hotspur in the future. A company clearly excelling at the very forefront of the field, this sports marketing activation agency is more than deserving of this award. Contact: Carrie Russell Company: Ignition Collective Web Address: www.ignitioncollective.com With a team of 20 automotive and motorsport marketing specialists at its disposal, Ignition Collective is a company with motorsport running through its veins. It is for this reason that it offers such a comprehensive range of services, from branding, design, and content creation through to web design, strategy, and planning. Across this suite of solutions, the team have proven themselves capable of hitting tight deadlines without sacrificing quality, utilising teamwork and creativity to make great things happen. Taking a deep dive into its services, Ignition Collective is proud to run all of the sponsorship activation events for Ford who are preparing to enter Formula One in 2026, and it also supports motorsport events run by Castrol. It also has a wealth of experience concerning the marketing of niche vehicle programmes, with Multimatic a global supplier of automotive components, systems, and complete vehicles to OEM customers, having served as a client of the company from more than ten years. The company has also become the go-to for team equipment race designs, be it team clothing, branded pit equipment, or transport units. Finally, besides this, its services span more traditional marketing elements, from growing an automotive brand from the inside out to creating logos, taglines, and website content. All of these services benefit from Ignition Collective’s status as a fully independent agency based in the UK’s Motorsport Valley, meaning it can offer a flexible way of working that suits everyone. It is the flexibility, creativity, and trust inherent across this operation that has resulted in the company being able to retain many of its prestigious clients for the better part of a decade. Many of these clients report back that the team here “just get it”, something that Founder Carrie Russell puts down to the time they take to get the root of a client’s pain points. Having built a reputation for itself as a business capable of providing long-term success as opposed to a temporary quick fix, Ignition Collective is continuing to prove itself as a valuable asset in a market that is becoming increasingly crowded. This sudden surge in interest – particularly concerning Formula One on the back of its ‘Drive to Survive’ series – means that sponsors are under pressure to deliver and stay Sep24142
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