Automotive Awards 2024 Featuring: Best Replacement Vehicle Provider 2024 – Australia
The Business Concept is proud to present the Automotive Awards 2024! Since 2022 we have been on a mission to annually recognise excellence from the leading players in all segments of the Automotive sector. From innovation in design and manufacturing to superior execution of aftermarket service delivery, The Business Concept is seeking the top talent in this vital global industry. In 2023 the Automotive industry saw significant challenges such as supply chain disruptions, factory strikes and a rise in the cost of materials. Despite these challenges, however, this has not stopped the industry from growing. There are clear signs that the Automotive industry’s strength has continued nonetheless, including an increase in auto sales as well as thriving Luxury and Ultra-Luxury markets. Furthermore, the rise in government legislation requiring vehicle component upgrades or replacements means that local aftermarket services are in higher demand than ever. Across the entire Automotive industry spectrum, for both large enterprises and SMEs there are factors which show potential for prosperity in the future. Winners of the Automotive Awards 2024 will typically exhibit qualities which display excellence across a broad range of criteria. This will include but is not restricted to a reputation of trust from customers, innovation in sustainability or a particularly novel product or service offering. You may even have a philanthropic initiative which is making an impact; our judging panel are keen to highlight businesses who give back to their community. Sofi Parry, Senior Editor Automotive Awards 2024. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.
Contents 4. Carbiz Accident Replacement Vehicles: Best Replacement Vehicle Provider 2024 - Australia 6. Automotive Finance AU/Wealthy You: Most Trusted Automotive Finance Company 2024 - Australia 7. The Series Workshop Pty Ltd: Most Trusted Independent Vehicle Specialists 2024 – Canberra 8. Yorkshire Chauffeurs: Best Luxury Executive Transportation Company 2024 - Yorkshire & Chauffeur Company of the Year 2024 - Yorkshire 9. Tactile Mobility: Best Tactile Automotive Data Technology Company 2024 10. Ignition Collective: Best Automotive Industry Marketing Company 2024
Best Replacement Vehicle Provider 2024 – Australia Carbiz started in 2016 in a converted garage with just four rental cars and a bucket of water. In under a decade, it has grown to over ten branches across Australia, building a reputation as a reliable provider of replacement vehicles and accident management services. “We keep life moving when your car can’t” Should you find yourself in a car accident that wasn’t your fault, Carbiz will deliver you a replacement car like yours at no cost to you. They recover the costs from the at-fault driver’s insurer, taking advantage of a little-known fact: Australian drivers are legally entitled to a replacement car when they are not at fault in a car accident. Carbiz makes it a priority to educate their customers about this right, encouraging them to spread the word. “We are customer advocates,” says Alex. “We operate as a truly independent organisation within the automotive industry, positioned right at the intersection of repairers and insurers.” This independence allows Carbiz to choose the repairers and tow truck drivers they partner with, ensuring that their customers receive the service they deserve from the time of the accident, up until the completion of their repairs. These carefully curated partnerships also allow Carbiz to broaden their reach and assist more drivers across Australia, bringing them a step closer to their goal of becoming a household name. “We want to become a trusted name in every Australian household,” Alex shared. “That is why we operate seven days a week, from the early hours of the morning until late in the evening. We go the extra mile.” What’s more, Carbiz only charges a nominal $1 pre-authorisation fee that is automatically released after a week, rather than a costly bond. The organisation also maintains total transparency with its customers by ensuring that they understand they can keep their replacement vehicle until their repairs are done or until they receive their payout from the insurer—rights that are often overlooked by insurers due to capped hire periods or the absence of hire car coverage in policies. In 2023, Carbiz was awarded Car Rental Service of the Year for 2023 by Product Review, after having amassed over 4,000 five-star customer reviews on the platform. “I had the best experience with this car rental place,” writes Carmen. “They came to my work to drop off the car and the whole process was very quick and easy. The staff were very friendly and helpful. I highly recommend Carbiz; you will love the whole experience.” “After being sideswiped in an accident that was not our fault, we contacted Carbiz to discuss the issue and to enquire about options,” says C.M. “After confirming the accident details, we were given a few options for a replacement vehicle and once we agreed on the car, we had it delivered to our home within a couple of hours. Excellent service, friendly staff, and the car was excellent. I highly recommend their services.” “Amazing and efficient service, and very helpful in the stressful situation of having to hire a car,” writes Lindaura. “Carbiz went above and beyond when I had to change my pickup location. It was the best choice I have made to use them; I would highly recommend!” Alex tells us that Carbiz allow its testimonials to serve as a tangible measure of its performance. The company preserves its position as Australia’s leading provider of replacement vehicles by leveraging reviews of its clients’ experiences to drive improvements in its service model. Carbiz successfully maintains its competitive edge by continually speaking with customers, partners, and its team to determine any points of friction, using human centred design models to identify and close any additional gaps in the market. Understanding the fundamental role that people play in its success, Carbiz is committed to acquiring and maintaining a team of the industry’s top talent. The company has established a People and Culture team, as well as a Talent Acquisition Advisor solely committed to screening and hiring staff. “The People and Culture team focuses on creating a positive work environment, where employees feel welcomed,” Alex tells us. “Together, we celebrate birthdays, personal and professional milestones, as well as staff participation in the community.” Carbiz’s culture begins with a comprehensive induction process, which involves flying new starters from across the country to its Mascot headquarters so that they can complete essential training. From here, employees are given the opportunity to immerse themselves in the teams and operations that form the innerworkings of Carbiz. Carbiz believes in fostering a comprehensive understanding of different departments, helping everyone see how they fit into the bigger picture. Carbiz adopts a buddy system that helps new starters feel comfortable and supported as they join the company. This approach not only helps new starters with their integration into the company but also provides existing employees with the opportunity to develop their leadership skills, paving the way for organic growth into management roles. In the community, Carbiz sponsors the Southwest Sydney Netball Club, where one of the company’s in-house solicitors, Natalija, leads as head coach. The organisation also sponsors two football clubs, Hurstville ZFC and the Kogarah Waratahs, where Robbie and Fab, two of Carbiz’s Operations team members, are actively engaged players. What’s more, Carbiz extends its support to Carlos and Annabelle Rolfo, the first-ever father-daughter duo to race at Bathurst. Through such sponsorships, Alex tells us, Carbiz creates an environment where its employees are not only valued for their professional contributions, but also empowered to excel in their personal endeavours. “By nurturing their growth outside of the workplace,” he says, “we positively impact our employees’ lives and the broader communities we touch.” Transportation is a big part of daily life. It’s so familiar that we hardly give the cars around us a second thought. Yet every year, thousands of Australians face the worry and uncertainty of being in a car accident. When it happens, dealing with insurers, repairers and finding a replacement car often only contributes to the stress. Carbiz is here to help, offering a streamlined accident management service from multiple locations throughout Australia. Join us in speaking with Alex Rodov, CEO of Carbiz, as he shares more about the organisation.
The Business Concept- Automotive Awards 2024 | 5 The Business Concept- Automotive Awards 2024 | 5 Through this stringent commitment to its internal culture, Carbiz has successfully built a team capable of navigating the dynamic and everevolving landscape that is the Australian automotive industry. Contact: Alex Rodov Company: Carbiz Accident Replacement Vehicles Web Address: www.carbiz.com.au
The Business Concept- Automotive Awards 2024 Sep24277 Most Trusted Automotive Finance Company 2024 - Australia A company determined to see its clients secure the vehicle and accompanying loan that is right for them, Automotive Finance AU is powered by Wealthy You, utilising the successful track record and esteemed reputation of its parent company to serve as a beacon of trust in the field of Australian automotive finance. Be it a first car after passing a driving test, a robust vehicle that can accommodate a growing family, or even that dream ride that has been sought after for years, Sydney’s leading car loan and finance broker has a solution for every request. Regardless of the specific vehicle a client is in the market for, the team at Automotive Finance recognise that securing finance for it is a process renowned for its complexity and unfriendly nature. This is why they work incredibly hard to change this perception, giving every client the essentials they need for a good lending experience. With competitive interest rates across its loans, instant access to the funds, and a tailored repayment plan that has been designed around a client’s financial situation, this company is changing the scene for good. Be it a client’s first car or their tenth, Automotive Finance’s commitment to providing fair and fast loans to all sees clients able to access easy-to-understand information concerning how much they can borrow and over how long, even if they have previously been rejected for a loan by a bank or other such provider. This is something that applies to almost all vehicles, so, from a new car or motorbike to a new boat or campervan, securing a flexible, low-rate vehicle loan has never been more convenient than it is with Australia’s Automotive Finance. It is not only in securing finance for the purchase of a new vehicle that this stellar automotive finance company can help, as its services also extend to such areas as refinancing an existing vehicle loan, assisting clients in purchasing cars they are already leasing, and even buying the company car that they have fallen in love with and want to own for themselves. The near-unrivalled range of services available here contributes to the more than 25 customers on average who choose Automotive Finance for their automotive loans every month. Clients of the company love how easy it is to get the ball rolling on this process, as all it takes is the filling in of a simple online form consisting of a client’s name, a few contact details, the type of loan they are after, and how much it is for. After completing this quick form, which should only take about 30 seconds, Automotive Finance’s innovative platform gets to work behind the scenes, utilising the data from a network of more than 50 lender firms to swiftly find a provider that best matches the client and their unique needs. These quick turnaround times have been made possible by the AI-driven underwriting system that has recently been implemented through both Automotive Finance and Wealthy You, a system that evaluates loan applications accurately and efficiently, all the while reducing approval times by up to 30%. Similar technology can then be found in the online customer portal, which allows clients to manage their loans, make payments, and access the relevant support services for them in as quick and straightforward as manner as possible. The results of such initiatives speak for themselves, and a 25% growth rate across its wider loan portfolio is just one of many impressive statistics that Wealthy You operates atop of, which also include a 30% increase in revenue over the past 12 months compared to the previous period, a 15% rise in loan approval rates, and a 20% uptick in overall clients across the business. Thus, it is clear that Automotive Finance AU is but one pillar of a financial services temple, the go-to destination for all of its clients’ financial needs across Australia. Contact: Collins Mayaki Company: Automotive Finance AU/Wealthy You Web Address: https://automotivefinance.au/ Founded by Collins Mayaki, Sydney’s Wealthy You has a range of exceptional finance offerings at its disposal, with its asset finance business, Automotive Finance AU, being just one highlight of this encompassing portfolio. Leveraging a client-centric model built on the foundation of personalised service, swift response times, and an array of comprehensive finance solutions, Wealthy You’s far-reaching expertise spans a number of asset categories, all of which benefit from teams capable of delivering expert advice and innovative technology that streamlines financing.
The Business Concept- Automotive Awards 2024| 7 Sep24073 Most Trusted Independent Vehicle Specialists 2024 – Canberra Based in Fyshwick, Series Workshop is the go-to Land Rover and Range Rover specialist for the Canberra community. Striving to be a one-stopshop for all of its clients’ repair needs, the company works to deliver the whole experience under one roof by doing almost everything in-house at its workshop. Comprised of three partners, one of whom is a Land Rover trained technician, Series Workshop operates with the core values of delivering the best possible service at the best possible price. Upholding the most stringent dedication to customer service, Series Workshop places the interests of its clients at the heart of everything it does. “Our customers are mostly Land Rover owners from the very beginning of owning their own vehicle, and most of them grew up with a Land Rover,” Johnny tells us. “We value honesty and transparency when it comes to our clients and their vehicle. If anything, our core values are more concrete now than ever, with the world changing around us.” Around the world, the automotive industry is facing the same current challenges in regard to alternative fuels. Series Workshop finds that manufacturers merely ‘band-aid’ vehicle and commission control, displaying a disinterest towards the customers. As a result, customers end up requiring repair services, and experience poor dealer service in addition to manufacturing and design flaws. Series Workshop’s unwavering commitment to its client’s experience enables it to retain high quality services within this challenging environment, as well as its’s vast knowledge and experience of the brand. The company works to promote freedom and approachability amongst the staff, hoping to instil within them the extra confidence that every customer is looking for. Understanding the risks that a hostile environment can pose to the success of a company, easily detected by customers, Series Workshop takes every effort to foster a positive, communicative environment. The company believes that a relentless leader is the backbone to this environment, combined with continuous discussions amongst the team to share problems and develop solutions that involve each member of the company. “There is no handbook for how to deal with situations in the day to day running of the business,” says Johnny. “One thing we do and focus on a lot is ensuring that all staff are included in the business, and that our customers have the confidence to talk to or ask any staff member questions about their vehicle. Everybody feels like a family; we share the good and bad internally and support each other.” Finding talent within the industry can be a difficult feat, primarily due to the negative stigma associated with the trade. As a result, there is a shortage of tradesmen and a significant gap in the industry of good technicians. All sectors across the industry are being hurt by this development, and any company hoping to successfully navigate this landscape desperately needs the forward-thinking, positive internal culture fostered by Series Workshop. As for the future of the company, Johnny tells us that Series Workshop plans to continue enhancing its offerings and leaning into the changing market. “The future looks good, as we are constantly evolving and improving ourselves,” she says. “Vehicles will need repairs and maintenance, and we just need to stay on top of the evolution, evolve with it, and embrace the changes. Teamwork will always be a key factor and has to be.” This leading attitude is exactly what enables Series Workshop to thrive and has earned the company the title of the Most Trusted Independent Vehicle Specialists 2024 – Canberra. For its exceptional services, approachable and proactive team, and vast wealth of industry knowledge, Series Workshop has achieved numerous five-star reviews. “Great mechanic!” says Zeke. “High quality workmanship at an extremely competitive price compared to other Land Rover specific shops I’ve taken my car to in the past. I dropped in at short notice and the staff couldn’t have been more helpful. Ten out of ten for Series Workshop!” “Truly excellent service and support,” writes MJP. “Too rare these days, unfortunately. You will not regret taking your car here, but you will probably regret not using Series Workshop sooner.” Contact: Shelby Clark Company: The Series Workshop Pty Ltd Web Address: https://www.seriesworkshop.com.au/ Series Workshop is a leading independent Land Rover specialist on a mission to provide exceptional service that caters to the specific requirements of Land Rover owners. For its dedication to setting and maintaining the highest standards in the industry, Series Workshop has been recognised in the Automotive Awards 2024. Below, Main Business Partner and Lead Technician/Mechanic Johnny tells us more.
The Business Concept- Automotive Awards 2024 Best Luxury Executive Transportation Company 2024 - Yorkshire & Chauffeur Company of the Year 2024 - Yorkshire Even if a person has their own vehicle and is able to drive, there are a host of reasons why doing so may not preferable. In the case of going to the airport to catch a flight for example, driving would incur the likes of exponential parking costs and result in an added layer of stress that is unwarranted before a holiday or a business trip. Or, if a person is an executive and on the way to a big corporate meeting, driving would break their focus and not give them the time they need to prepare beforehand. This is why clients from across the UK call on Yorkshire Chauffeurs for all of their important journeys, with the professionalism, reliability, and friendliness of the service provided ensuring a smooth ride from start to finish. The company tailors every journey around the person(s) taking it, and the little touches provided like being greeted with their favourite hot drink or a comfy pillow in the case of a long journey sees clients afforded a personal service and left satisfied with drivers who always go the extra mile. Established just a couple of years ago by Malcolm Birkett, Yorkshire Chauffeurs has already carved out a name for itself as a reliable chauffer service provider for a variety of events and occasions, this thanks to the high quality of its service delivery, the impeccable driving of the chauffeurs themselves, and the flawless presentation that ties the whole operation together. Striving to provide a firstclass travel experience like no other, clients of this company are afforded a journey that is enjoyable and relaxing in equal measure. From its home base in the heart of Northern England, Yorkshire Chauffeurs offers luxury transportation to clients in search of nothing but the best chauffer experience around. Taking executives to and from corporate events, carrying out airport runs, and ensuring reliable transportation for film and television productions are just some of the tasks these professionals undertake throughout the county and across the whole of the UK, delivering people to their destinations in style and comfort. Sep24055 Such added conveniences as free Wi-Fi in every vehicle, phone chargers, and complimentary Harrogate-brand water, hand sanitiser, and wipes are a further reflection of this dedication, and drivers also let the passenger(s) control the temperature and listen to their own music. Going that one step further, when it comes to field sport transportation, all drivers are qualified and licensed, meaning that they can meticulously clean and safely store a client’s guns at the end of the day, before transporting them home to or to their accommodation. Aware that plans can change at just a moment’s notice, another cornerstone of Yorkshire Chauffeurs is the adaptability of its service. Travel itineraries can be revised almost endlessly and with a quick turnaround, so whether it’s a small detour to grab a snack en route, or roadworks or a traffic accident mean that the current way is now no longer the quickest or most efficient, the team here are accommodating of change, without ever sacrificing on the safety, comfort, and enjoyment that define every journey. For clients of Yorkshire Chauffeurs, it is the quiet luxury, exclusivity, and innate elegance that keep them coming back time and again. As discussed already, this is something that all of the company’s drivers exude, but this commitment transcends just the staff, applying also to the vehicles that comprise the company’s portfolio. Top-ofthe-line cars such as the Range Rover Autobiography, Land Rover Discovery 5 HSE, and Mercedes V Class AMG radiate automotive mastery at every turn and set the wheels in motion for a great trip. A subtle Jo Malone fragrance then goes along way in adding to the experience, and since these cars have been washed more than 400 times across the approximately 150,000 miles that they have travelled so far, Yorkshire Chauffeurs sees that its clients do not just simply arrive at their destination in time, but rather that they make a grand, unforgettable entrance. It’s all about image in today’s world, and arriving in style in a Yorkshire Chauffeurs car is a great way to make a lasting impression with friends and colleagues alike. With a meticulous blend of luxury, convenience, and professionalism at its disposal, Yorkshire Chauffeurs offers a service like no other, making it standout in its field and a unique highlight of the Automotive Awards 2024. Contact: Malcolm Birkett Company: Yorkshire Chauffeurs Web Address: https://www.theyorkshirechauffeur.com/
The Business Concept- Automotive Awards 2024 culture helps the company attract top industry talent, individuals who are keen on working towards bringing the future of mobility into the present as quickly and efficiently as possible. In order to see this vision realised, the future for Tactile Mobility revolves around further supporting SDVs and honing its pioneering tactile sensing technology. Be it deepening the integral collaborations it has with fellow industry leaders, or expanding its cloud-based grip map platform – which is capable of delivering real-time data on both road friction and general service conditions – this company is scaling innovation so that physical sensors may slowly but surely be phased out or assisted through virtual ones, providing customers with a fuller, more accurate picture of both the roads and their vehicles. An undisputed leader in road safety solutions, Tactile Mobility’s virtual sensors and all-weather vehicle perception capabilities, combined with its automotive tactile data analyses, make its solutions unique and guaranteed to thrive in all conditions, even when similar solutions may fail. Thus, as this groundbreaking company continues to offer products that act as catalysts for the development of the wider automotive landscape, we are delighted to crown it as the Best Tactile Automotive Data Technology Company 2024. Contact: Ran Timor Company: Tactile Mobility Web Address: https://tactilemobility.com/ Best Tactile Automotive Data Technology Company 2024 As a leading provider of software solutions that provide vehicles with a distinct ‘sense of touch’, Israel’s Tactile Mobility has been taking the mobility industry to new heights since it was founded in 2012. With more than a decade of experience under its belt, this company, which is trusted by partners such as Goodyear and Porsche—has developed next-generation technology that leverages existing vehicle data to deliver accurate insights into vehicle-road dynamics, including road conditions, tire wear, road grip, and vehicle weight, all without the need for additional hardware systems. Committed to continuously enhancing road safety and vehicle performance, Tactile Mobility collaborates closely with OEMs, Tier 1 suppliers, and road authorities worldwide to achieve its vision of unlocking a better, safer future for road users everywhere. The company’s core offerings reflect this commitment, encompassing its pioneering tactile sensing technology, advanced data analytics, and comprehensive road safety and efficiency solutions. Having maintained an unwavering commitment to the areas of innovation, safety, and client satisfaction since day one, Tactile Mobility takes the necessary steps to see that its technology far exceeds the ever-evolving needs of the diverse international automotive industry. Its focus on tactile data sensing and perception capabilities has led to key differentiators that set its solutions apart from others on the market. The result is that a range of key differentiators arise when it comes to comparing these solutions to the others that are currently available on the market. For example, because the virtual sensors utilised by the company do not rely on visual data like cameras and LiDAR sensors do, making them highly effective in challenging conditions such as low visibility or nighttime. Beyond this, because Tactile Mobility has crafted a softwareonly solution, it integrates seamlessly into existing vehicle systems, reducing time and cost across the supply chain. This versatility supports a wide range of vehicle models, offering significant advantages for outfitting entire fleets. The icing on the cake is that the virtual nature of these sensors means that no physical sensors or components need maintaining, which not only reduces the risk of malfunction considerably, but it also keeps costs down in the longer term, making this an investment solution that is more than worthwhile. Finally, since all of the data collected is analysed in real time, it affords clients with actionable insights that keep their vehicles consistently reaching maximum performance, even when driving conditions are challenging. Such uniquities highlight Tactile Mobility’s drive to holistically address the needs of the global automotive industry, a sector currently undergoing several transformative trends that are redefining its future. From the wider transition to software-defined vehicles (SDVs) that are constantly being updated to improve the driver experience, to the emergence of L3 autonomous driving – which sees drives able to legally take their eyes off the road should conditions be met – the company’s solutions are benefiting these shifts to no end. Much of this transformative success can be attributed to the internal culture that exists within Tactile Mobility, which is built on the fundamental pillars of safety, innovation, open communication, and curiosity, and underpinned by a client-centric approach that sees valueadded solutions delivered that are tailored to a client’s every need. This Sep24322
The Business Concept- Automotive Awards 2024 Best Automotive Industry Marketing Company 2024 Born in 2013, Oxfordshire’s Ignition Collective has spent the last decade applying its marketing skills in the highly competitive and fast-paced motor racing sector. Having established itself as a leading specialist sports marketing agency – as seen through its work with industry giants like Ford and Castrol – its team, client portfolio, and wider business have grown significantly over the past 11 years. We explore what makes this company the best in its class and a worthy winner in our Automotive Awards 2024. creative, as if they don’t, there are plenty more lining up with promises of a better return on investment. Since Ignition Collective is a sports sponsorship agency with a decade of experience in F1, it can both maximise existing sponsorships and help new sponsors deliver, ensuring that teams are able to maximise their investments. Ultimately, its ability to do this lies in the skill of its team and the strength of its internal culture. As Carrie herself comments: “Strength lies in collaboration. We support each other, offering help and encouragement to create a supportive environment where everyone feels valued. Team members listen to and appreciate each other’s ideas and contributions, fostering a culture of mutual respect.” She continues, “It’s also important we have fun. I’m proud my colleagues are empowered to bring a sense of fun and positive energy to their daily work, making Ignition Collective an engaging and rewarding place to be.” Looking ahead to the future, Formula One’s 2026 Season will see the Oracle Red Bull Racing team, as well as its sister team, run by Red Bull Ford Powertrains. These new power units not only offer increased power, but they are also fully sustainable and reduce manufacturing costs. Ignition Collective worked with both Ford and Oracle Red Bull Racing - ahead of this partnership being officially announced last February - managing related assets, events, and content creation since then. Moreover, the Castrol team have been so impressed with the work that Ignition Collective has done for its activation events for the likes of F1, WRC, and MotoGP, that it has asked for support on its football event activation with Tottenham Hotspur in the future. A company clearly excelling at the very forefront of the field, this sports marketing activation agency is more than deserving of this award. Contact: Carrie Russell Company: Ignition Collective Web Address: www.ignitioncollective.com With a team of 20 automotive and motorsport marketing specialists at its disposal, Ignition Collective is a company with motorsport running through its veins. It is for this reason that it offers such a comprehensive range of services, from branding, design, and content creation through to web design, strategy, and planning. Across this suite of solutions, the team have proven themselves capable of hitting tight deadlines without sacrificing quality, utilising teamwork and creativity to make great things happen. Taking a deep dive into its services, Ignition Collective is proud to run all of the sponsorship activation events for Ford who are preparing to enter Formula One in 2026, and it also supports motorsport events run by Castrol. It also has a wealth of experience concerning the marketing of niche vehicle programmes, with Multimatic a global supplier of automotive components, systems, and complete vehicles to OEM customers, having served as a client of the company from more than ten years. The company has also become the go-to for team equipment race designs, be it team clothing, branded pit equipment, or transport units. Finally, besides this, its services span more traditional marketing elements, from growing an automotive brand from the inside out to creating logos, taglines, and website content. All of these services benefit from Ignition Collective’s status as a fully independent agency based in the UK’s Motorsport Valley, meaning it can offer a flexible way of working that suits everyone. It is the flexibility, creativity, and trust inherent across this operation that has resulted in the company being able to retain many of its prestigious clients for the better part of a decade. Many of these clients report back that the team here “just get it”, something that Founder Carrie Russell puts down to the time they take to get the root of a client’s pain points. Having built a reputation for itself as a business capable of providing long-term success as opposed to a temporary quick fix, Ignition Collective is continuing to prove itself as a valuable asset in a market that is becoming increasingly crowded. This sudden surge in interest – particularly concerning Formula One on the back of its ‘Drive to Survive’ series – means that sponsors are under pressure to deliver and stay Sep24142
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