Whether you are a sales professional, someone who leads a group of salespeople or are otherwise involved in improving metrics related to how much your company sells, continuous improvement is an essential part of career development. Training programs can keep your skills sharp while benefiting your colleagues and customers. What are the best sales training programs for improving team performance, and which providers offer them?
1. Janek Performance Group
Janek Performance Group is an industry-leading sales performance entity serving clients of all sizes. Its proven methodology remains applicable across various verticals and industries, making the training content relevant across sales professionals’ careers. Its courses encourage learners to shift their thinking from what they sell to how they sell, giving them skills they can use for the rest of their lives.
Students learn to change their approach based on how buyers and buying have changed over the years, and the training content reflects robust research and takeaways from hands-on experience, keeping it relevant. Whether a learner is a sales team member or someone who manages salespeople, programs from Janek Performance Group suit people at all stages of their careers because they cover core and advanced skills depending on the selected course.
The business can also offer customised content for clients, tailoring it to their sector, language or culture. Janek Performance Group employees also understand how many sales professionals work across the country or the world. They cater to that reality by offering numerous training delivery options, from e-learning to virtual or on-site courses led by instructors. These characteristics and others make Janek Performance Group a top choice if you’re looking for up-to-date training programs to help sales professionals excel.
2. Sandler
Sandler is an award-winning and globally recognised sales training provider that has taught tens of thousands of sales professionals and leaders. Educational professionals developed the content years ago but periodically evaluate whether the material remains relevant to modern buyers. That approach ensures students gain skills pertinent to their careers now and later.
The content also enables adaptable learning journeys, keeping people engaged no matter their competencies or whether they take hybrid, in-person or virtual courses. Those who participate in the Sandler Learning Experience realise it is a belief system rather than a one-time event. They will embrace a new mindset and continue to enforce its characteristics through a post-training program.
Students will become familiar with the Sandler Selling System — a seven-step process that uses consultative selling and a low-pressure approach to keep potential buyers at ease and ensure the salesperson remains in control of the discovery process. It applies across industries and remains valuable regardless of brand size. Learners also get support while developing their skills, increasing the likelihood they’ll rely on the concepts for the long term and feel natural while doing so.
3. Richardson Sales Performance
Leaders interested in the best sales training programs to improve team performance want assurances that what students learn in the classroom will translate into better results in the field. Richardson Sales Performance connects metrics to behaviors and training to outcomes, equipping learners to perform at their best.
Its history began in 1978. Management consultant Linda Richardson began teaching salespeople how to improve their relationships with customers by listening more closely to their needs, asking the right questions and building trust. It has more than 900 global clients and has assisted millions of people in becoming better sellers and contributing to their teams’ successes.
Personalisation is a foundational element of the company’s approach. More than 100 global facilitators take the time to understand each client’s sales footprint and structure to identify the most effective skills for salespeople to apply while engaging with potential buyers. Additionally, the Richardson Sales Performance team creates learning programs while prioritising blended approaches that deliver training content through various channels. That flexibility caters to multiple lifestyles and needs, improving the overall engagement and experience.
4. Dale Carnegie
Dale Carnegie offers sales training and other professional development courses in 80 countries and makes them available in 35 languages. The organisation upholds the values of the man for which it is named — a world-famous author and teacher. Much of his work centered on self-improvement, and such is the case with this training provider.
The sales-specific options include courses that help people build consultative relationships, listen to potential buyers and understand how customer trust enhances sales outcomes to close deals. Some of these sales courses also cover specific topics, such as how to craft compelling presentations or make cold-calling efforts less stressful. The breadth of content available makes these offerings useful and enticing to people who want to improve their sales outcomes or invest in their teams’ performance.
Students can take Dale Carnegie courses in various ways, including in-person, live online, webinars and through internet course subscriptions that give people access to several themed courses they can access on their preferred schedules. These flexible solutions align with people’s needs, helping them strike a healthy work-life balance while going through content to make career growth and goals more accessible.
What Are the Best Sales Training Programs for Improving Team Performance?
Whether you’re a sales team member or someone who manages a group of salespeople, these enterprises have tailored training content that reflects current buying behaviors, challenges and other aspects. Consider contacting them to find out more about how their offerings might fit your organisation’s immediate or future educational needs.
